Made-to-Order: Custom Signage & Personalized Fulfillment

Client

Hilton Worldwide

Objective

Hilton Worldwide wanted an attractive sign to remind customers about its HHonors Point Program when they arrived at the front desk.

Execution

To meet Hilton’s high standards for quality and appeal, the sign had to be attractive, durable and able to convey Hilton’s corporate image. As well, because it was to be used in over 82 countries worldwide, it needed to impart an international flair. The finished piece would need to be distributed to over 3,700 hotel locations around the globe.

The idea came to create a customized sign in a combination of Plexiglass and wood, with the greeting of Welcome in multiple languages silkscreened into the background - making it quickly identifiable in any language.

To enhance the HHonors brand, a metallic HHonors logo was custom cut, painted and attached to the side of the sign, adding an extra dimension. All components were securely mounted to a painted wooden base.

When completed, 3,700 individual signs were individually boxed, custom-labelled and sent along to Hotel Managers with installation instructions and a personalized letter for each of the hotel’s individual ten brands.

Conclusion

Each sign is now proudly displayed at the front desk in over 82 countries. The client is pleased with the quality of the signage and the manner in which the fulfillment program was executed.